What Does Querier Expect Me To Include In My Proposal?

For nonfiction authors, the book proposal is the primary tool for securing literary representation and, ultimately, a publishing deal. Unlike fiction, nonfiction is often sold based on a proposal rather than a completed manuscript, which makes this document both your pitch and your proof of concept. A strong proposal demonstrates the value of your idea, your qualifications as an author, and your plan for reaching readers. While formats can vary, most effective proposals share the following key components.

In order to meet the requirements of agents Querier classifies as requiring a full nonfiction proposal, your proposal should likely include the following elements:

1. Overview:

Begin with a compelling overview of the book. This section introduces the central idea, hook, and purpose of your project, explaining what your book is about, why it matters now, and how it stands out from other works in the market. 

2. Target Audience:

Agents and publishers want to understand who is likely to buy your book. Define your readership and why your book will resonate with them. Demonstrating a well-defined audience helps establish the commercial viability of your project.

3. Author Bio and Platform:

This section highlights why you are the right person to write the book. Share your credentials, background, and experiences that provide you authority on the subject. In addition, describe the platform you've built to reach readers. This might include social media presence, speaking engagements, podcast appearances, teaching roles, or media contacts.

4. Comparative Titles:

To demonstrate an understanding of the current marketplace, include several recently published books similar in theme, scope, or audience, and explain how your project is different or fills a gap. This section can help illustrate your book as being appealing but unique enough to find its own place in the market.

5. Marketing and Promotion:

Detail your ideas for how the book can be promoted and how you plan to contribute. While publishers have marketing teams, they look for authors who are proactive partners. Discuss specific outreach strategies such as leveraging professional networks, arranging speaking events, or collaborating with organizations relevant to your topic.

6. Detailed Outline:

The proposal should include a chapter-by-chapter outline. Each entry should summarize the content, purpose, and takeaway of that chapter in a few sentences to a paragraph. This demonstrates structure, flow, and substance.

7. Sample Chapters:

Finally, include three sample chapters. These showcase your writing style, narrative voice, and ability to deliver on the promise of the proposal. Agents will vary in whether they require one, two, or three chapters, so having the there completed chapters will help meet all agents' requirements.

A nonfiction proposal is equal parts business plan and creative vision. By presenting a clear overview, audience analysis, author platform, comp titles, marketing strategy, detailed outline, and strong sample chapters, you provide agents with the information they need to confidently advocate for your book. Done well, your proposal makes the case not just for your manuscript, but for you as an author worth investing in.